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April 12, 2018

Do you know the Ja-Vie Story?

Natalie, Ja-Vie Founder

Wife, Mom, Lover of Fashion, Entrepreneur
Those of you who’ve ever been pregnant will understand what Natalie went through trying to find a comfortable shoe during and after her difficult pregnancy, which made walking painful. So, like resourceful moms the world over, she came up with her own solution: Ja-Vies, the most comfortable—yet stylish!—shoe you’ll ever wear.
Natalie and hubby Eric worked for two years to develop and create the shoes named after their two charming children, Javier and Viera. And they thought of everything! Sophisticated style? Check. Easy care? They’re machine-washable. And comfort? You’ll think you have pillows strapped to your feet!
Pregnancy, Motherhood, is wonderful ... most of the time, but why not float through the other times in comfort? Try a pair of Ja-Vies from our beautiful selection, and we promise you’ll never go back to ordinary shoes EVER!
May 16, 2014

weeLove: The Perfect Shoe

We're so excited that our friends at featured ja-vie flats as the ultimate new mom/expecting shoes- click on the logo to see the weeLove blog!



What is

weeSpring is a platform that helps you share advice with your friends about baby essentials, like bottles, strollers, and diapers. You can compare products within a single category, like high chairs, or browse a trusted friend's favorites.

Expecting parents use weeSpring to ask their friends about the things they couldn't live without, and find out what they wish they'd never bought. New parents use weeSpring to pass along their own tried-and-true advice, while continuing to learn from their friends.



Allyson Downey founded weeSpring because we wanted new and expecting parents to have a simple, accessible resource where they can find out what helped them survive the early months, and then pass on their own tried-and-true advice.

We also realize that while there's no shortage of people telling you what you should buy, it's your friends who will tell you what you shouldn't. Being a new parent is expensive enough, without buying things you don't need or that don't work.

Click on the logo to learn about weeLove.



May 02, 2014

As Seen on the Wendy Williams Show!

We're so excited to be featured on the Wendy Williams Show!

Stylist Extraordinaire Lloyd Boston picked our flats as a Stylish Mother's Day Gift - perfect for mom and you!

Use promo code "lloyd" for free shipping - thru 5/12


Walking On Air:

When your feet hurt, everything hurts. The bendable, packable, comfy MY SUGARCOAT flats are a machine-washable jelly, boast a leather insole, knit lining–and she says they are like “walking on air!” Enough said.


Check out the Wendy Show for the video clip -->


Also - don't forget to pick a copy of Lloyd's book - the Style Checklist

It's a classic that will keep you looking and feeling good for years to come!