Our Story

Our founder Natalie loves fashion and she loves shoes. But running a company in an urban city and caring for two young children can make your feet very tired. Natalie created Ja-vie shoes with her husband Eric so the fashionable woman had a go-to flat that was lightweight and supportive. Pretty and comfortable was missing from the market and Natalie knew other women felt the same way. After two years of prototypes Ja-vie was created named after her two children, Javier and Viera. When your long day just got longer your Ja-vies will carry you through.