About Ja-vie

JA-VIE offers stylish flats with superb arch support and flexibility.

Made of patent-pending technology, these shoes combine the softest double-ply mercerized cotton knit "sock" with lightweight jelly outsoles and cushioned leather insoles. The result is a second skin fit with dynamic flexibility and maximum support for your feet.

Our Story

Natalie and Eric are high school sweethearts,who have been together for over 18 years.  When pregnant with the couples’ first child, Natalie had a very difficult delivery and could not walk for several months due to severe pelvic bone separation. She was literally walking in pain for months. It was during this time that she and Eric saw the opportunity to make pretty, comfortable flats using socks!! "I couldn't find pretty flats that were comfortable enough to wear day in and day out" Natalie said. Being a fashion girl, she didn't want to sacrifice looks for comfort.

Leveraging their expertise in R&D/supply chain, they spent two years developing a better shoe and finally perfected the prototype. They named the brand “JA-VIE” - after their 2 beautiful children Javier and Viera.


The Dream Team

Ja-vie's leadership and advisory board consists of top executives from Coach with over 30 years of combined experience. Our passion is to offer stylish and functional product for the modern, busy woman of all ages - so she can look and feel great!

Creative Director: Kim Black, former VP of Design at Coach

VP of Product Management: Kyra Kelly, former DVP of Merchandising at Coach.

Head of Online Marketing & Business Operations: Evelyn Lin, former Senior Marketing Manager at Salesforce


Advisory Board

Catherine Halloran: Principal at Trends Management LLC, former DVP of Planning at Coach.

Nancy Paige: Co-founder of Ja-vie and Director of Merchandising at Tumi. Former Director of Merchandising at Coach.


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